This New AI From Google Is What Comes Next After ChatGPT (See 5 Ways Businesses Can Use It Now)
- A. D. Siddiqui
- Dec 13, 2024
- 3 min read
Project Mariner from Google introduces a groundbreaking shift for business productivity by integrating AI directly into browsers, transcending the limitations of current chat-based AI interfaces. Unlike traditional AI tools that require manual data input and interaction, Mariner seamlessly interacts with web elements like text, code, images, and forms, enabling true task automation within the browser environment. This innovation allows business employees to perform complex workflows—such as managing e-commerce platforms, executing form submissions, or analyzing on-screen data—without switching between applications or relying on external tools. The ability to act within the browser, combined with advanced reasoning capabilities, positions Mariner as a game-changer for streamlining operations. Its integration via a Chrome extension further enhances usability, offering businesses a lightweight, readily deployable solution. The browser-based approach eliminates friction by enabling real-time task execution, such as scrolling, clicking, or typing, directly in the active tab. This revolutionizes how businesses will increase employee productivity.
Use Case 1: E-Commerce Inventory Management
Scenario:
An SMB runs an online store on multiple platforms, such as Shopify and Amazon. Regular tasks include updating product descriptions, adjusting prices, and monitoring stock levels across platforms.
How Mariner Helps:
Using its browser integration, Project Mariner can automate these tasks by directly interacting with the browser's elements. The business employee provides Mariner with product details and pricing rules. Mariner then navigates to each platform, logs in securely, updates descriptions and prices as per the provided guidelines, and checks stock levels in real-time. If stock is low, Mariner can generate purchase orders and draft supplier emails for review.
Benefits:
This eliminates the need for manual data entry and reduces the risk of inconsistencies across platforms. The time saved enables the business owner to focus on growth strategies. Additionally, real-time updates ensure the store operates efficiently and avoids missed sales due to outdated stock information.
Use Case 2: Client Proposal Generation for Agencies
Scenario:
A marketing agency frequently creates proposals for potential clients by compiling research, analyzing competitor websites, and generating personalized content.
How Project Mariner Helps:
The agency uses Mariner to automate the research and initial drafting phases. Mariner scans competitors’ websites, gathers relevant information like services and pricing, and identifies client-specific opportunities. It then uses the data to draft a customized proposal, including a comparison table and tailored recommendations. All actions are performed directly in the browser, leveraging Mariner's ability to interact with web elements.
Benefits:
This drastically reduces the time spent on manual research and drafting. Proposals are more accurate and data-driven, improving the agency’s competitive edge. The integration with the browser ensures seamless navigation across multiple resources, making the process fast and efficient.
Use Case 3: Streamlining Task Management in Asana
Scenario:
A project manager uses Asana for project management and struggles with manually updating tasks, assigning deadlines, and tracking progress across multiple projects.
How Project Mariner Helps:
Project Mariner integrates seamlessly with Asana through its browser-based capabilities. It can analyze project updates from emails or other tools and directly update tasks in Asana. For instance, if a team member sends an email about a task status, Mariner identifies the relevant Asana task, updates the status, adjusts deadlines, and assigns new subtasks based on priorities—all directly within the browser interface. It can also generate summary reports and send automated notifications to the team.
Benefits:
This eliminates repetitive manual updates, ensures real-time accuracy of task boards, and improves project visibility for all stakeholders. The business saves time while maintaining up-to-date and organized project workflows.
Use Case 2: Automating Financial Management in QuickBooks
Scenario:
A bookkeeper uses QuickBooks for financial tracking but faces challenges with regularly updating records, reconciling transactions, and generating invoices.
How Project Mariner Helps:
Mariner can log into QuickBooks and automate routine operations. For example, it can reconcile bank transactions by matching them to invoices or payments, flag discrepancies for review, and generate monthly financial reports. It can also read email requests for invoices, create them in QuickBooks, and send them directly to clients, ensuring compliance with predefined templates and terms.
Benefits:
The business owner reduces time spent on financial administration while improving accuracy. Automated reporting enables better financial decision-making, while seamless browser-based integration ensures quick responses to financial tasks without switching platforms.
Use Case 3: Optimizing CRM Operations in Salesforce
Scenario:
A busy overwhelmed sales person uses Salesforce to manage leads and customer interactions but struggles to manually update lead statuses and personalize follow-ups.
How Project Mariner Helps:
Mariner can automatically log customer interactions (e.g., emails, calls) into Salesforce, update lead statuses, and schedule follow-ups based on predefined rules. It can also pull insights from email exchanges or meetings and create personalized outreach templates, directly inputting these into Salesforce's communication tools.
Benefits:
By reducing manual data entry and streamlining follow-up actions, Mariner helps increase sales people maximize their CRM efficiency and achieve higher quotas. This ensures timely, personalized customer interactions, improving lead conversion rates and overall customer satisfaction.
